Retention and lifecycle for DTC brands
Your best customers
are the ones you already have.
I build the subscription, email, and SMS programs that turn first orders into repeat revenue, and I find out exactly why customers stay or leave. Senior strategy, hands on execution, one person accountable for the number.
45% lower subscriber churn
~
40x subscriber growth in 21 months
~
65% more revenue per email recipient
~
2.3x value of repeat buyers vs one-time buyers
~
45% lower subscriber churn ~ 40x subscriber growth in 21 months ~ 65% more revenue per email recipient ~ 2.3x value of repeat buyers vs one-time buyers ~
Results from my in-house work leading lifecycle and retention for a DTC wellness brand
Most brands are paying to acquire customers they never keep.
Ad costs keep climbing, and every customer who buys once and disappears makes the next one more expensive. The fix usually isn't another discount or more emails. It's knowing where customers drop off, building the flows that catch them, and running a subscription program that keeps renewals going through.
Churn you can't explain
You know subscribers are leaving. You don't know whether they're cancelling, skipping, rescheduling, or failing payment, or when.
Email that sends more and earns less
More campaigns, more unsubscribes, flat revenue.
A repeat rate that isn't moving
New customer growth is slowing, and returning customers aren't picking up the slack.
Where Jarvis Digital steps in.
A deep look at your churn, renewals, cohorts, and flows, with a 90-day roadmap you can act on. Starting at $2,500.
Retention Audit
I build and run your lifecycle and subscription program: flows, campaigns, testing, and reporting. Starting at $4,500/month.
Retention Retainer
Fractional Head of Retention and Ecomm
Senior ownership of retention and ecommerce strategy, budget, and team, about 10 hours a week. Starting at $8,000/month.
Strategy and execution from the same person.
I start with your data. Before I write a single email, I pull your subscription, cohort, and flow data to find where the revenue is leaking.
I build it myself. Flows, segments, targeting logic, and copy. You won't get a strategy deck and a hand-off to a junior account manager.
I protect your list. Every send needs a reason and a segment. Fewer, better messages earn more and keep customers subscribed.
I report on what matters. Churn, renewal rate, repeat rate, and revenue per recipient, explained, not just reported.
Now booking founding clients for early 2027.
I'm taking on a small number of founding clients. Founding clients lock in starting prices for six months in exchange for a testimonial and permission to share anonymized results.