My story

I've spent ten years in marketing across hospitality, property management, mortgage lending, and DTC wellness. For most of that time I was a generalist: Shopify, paid media, content, CRO, analytics. I've done all of it, and I'm glad I did, because it taught me how every part of an ecommerce business connects.

But the work I kept coming back to, and the work that moved the numbers most, happened after the first order. Most recently I led ecommerce and digital marketing for a DTC wellness brand, first stepping in to run the marketing team and then as Director. There I launched the subscription program, rebuilt email and SMS around segments and flows, and dug into the data until I understood exactly why customers stayed or left.

That's the work Jarvis Digital does now. One specialty, done hands-on, by the person you hired.

What that work delivered

In-house, leading a five person team:

• Grew subscriptions from 2% to 27% of revenue in 21 months

• Cut monthly subscriber churn 45%

• Grew returning customer sales 20.5% year over year

• Held revenue within 1.2% after the flagship product, a third of sales, was discontinued

• Drove 37% of ecommerce revenue through email and SMS, with 39% fewer campaigns

• Consolidated five outside vendors into one, and grew blog traffic 71% with content built for AI search

How I work

• Operator, not agency. I've owned the budget, led the team, and answered for the number, so my recommendations come with a plan to carry them out.

• Data before copy. I find where customers drop off before deciding what to send them.

• Fewer, better messages. I'd rather send one email that earns its place than three that wear out your list.

• Compliance-minded. I've written within regulated limits in mortgage lending and for medical-grade products, so claims get handled carefully.