Retention help, sized to where you are.

Start with an audit, hand me the program, or bring me in to own retention and ecommerce. Every engagement is led and done by me, with prices listed up front.

Retention audit

Starting at $2,500 (one-time)

For brands that know retention is underperforming but not why.

What I look at:

  • Subscription health: churn, renewal rate, and what happens to missed renewals (cancels, skips, reschedules, failed payments)

  • Cancellation timing, and where in the customer's life churn concentrates

  • Repeat rate and value by acquisition cohort

  • Your flows, segments, and send volume in Klaviyo or your email platform

  • Deliverability, list health, and fatigue signals

What you get:

  • A written findings report, with the data behind each finding

  • A prioritized 90-day retention roadmap

  • A 60-minute walkthrough call

Timeline: about 2 weeks from data access

Good to know: the full audit fee is credited toward a Retention Retainer if you sign within 30 days.

Retention Retainer

Starting at $4,500/month, 3-month minimum

For brands that want a senior person building and running their lifecycle and subscription program.

What's included:

  • Retention strategy and a monthly roadmap tied to your KPIs

  • Flow builds and optimization: welcome, post-purchase, replenishment, winback, cancel and save, and failed payment recovery

  • 4 to 6 email or SMS campaigns a month, segmented and written by me

  • Ongoing testing, including holdouts to measure what's truly incremental

  • A monthly report on churn, renewal rate, repeat rate, and revenue per recipient

What moves the price: list size, the number of flows to build or rebuild, SMS, and campaign volume.

Fractional head of retention and ecommerce

Starting at $8,000/month, 3-month minimum

For brands that need senior ownership but aren't ready for a full-time hire.

What's included:

  • About 10 hours a week of senior leadership

  • Ownership of the retention and ecommerce roadmap, budget, and KPIs

  • Management of your team, freelancers, or agencies

  • Regular reporting to founders and leadership

  • Everything in the Retention Retainer, delivered or directed by me

Add-ons

Retention flow build: starting at $5,000 (one-time). A full build of your core retention flows, strategy and copy included, for brands that want the foundation without a retainer.

AI search visibility: added to an audit or retainer. Makes sure AI assistants like ChatGPT can find and recommend your products, using structured data, crawler guidance, and content built for AI answers.

Book an intro call

Founding clients

My first clients lock in starting prices for six months in exchange for a testimonial and permission to share anonymized results.

How an engagement works

  1. Intro call (free, 30 minutes). We talk through your numbers and whether I'm the right fit.

  2. Proposal. A fixed scope and price within 3 business days.

  3. Data access. Read access to your email platform, subscription app, and Shopify.

  4. Kickoff. Most work starts within 2 weeks of signing.

FAQ

Do you work with brands outside wellness?

My focus is DTC wellness and consumable brands with repeat purchase or subscription potential. If that describes you, let's talk.

Which platforms do you work in?

Klaviyo, Recharge, and Shopify are home base. I'm also comfortable in HubSpot and GA4, and I can work in other email and subscription platforms.

Do you also design emails?

I write the copy and build the emails using your brand templates. For brands that need new templates designed, I'll scope that separately.

Is there a long-term contract?

Retainers have a 3-month minimum, then go month to month with 30 days' notice. Retention takes a few cycles to show up in the numbers, so three months is the shortest engagement where I can show results.

Why should I hire you instead of an agency?

With me, the person who builds the strategy is the person who does the work. There's no account manager in between, and no junior team learning on your account.