Doing more with less spend
I consolidated outside vendors, brought core work in-house with an AI-assisted workflow, and cut paid spend, while revenue kept growing.
5 vendors consolidated into 1
~
Revenue up 5.1% in the following 12 months
~
Content turnaround cut from 5 days to 3
~
5 vendors consolidated into 1 ~ Revenue up 5.1% in the following 12 months ~ Content turnaround cut from 5 days to 3 ~
Brand: DTC air purifier brand
My role: Led the vendor audit, the in-housing plan, and the team that absorbed the work
Period: 2025
The situation
The brand relied on a wide bench of outside vendors and agencies for work that didn't need to live outside the company. That drove up costs and added a hand-off between strategy and execution. The goal was to cut cost without cutting output.
What I did
Audited every vendor relationship against its output, cost, and speed, to find overlapping and low-value spend.
Built the case for bringing work in-house, prioritized by savings and how quickly the team could take it on.
Consolidated five vendors into one (second and third quarters of 2025).
Moved campaign management, copy, and reporting in-house, and built an AI-assisted content workflow so the team could absorb the work without adding headcount.
Cut paid ad spend (October 2025), and shifted focus to lifecycle and subscriptions, the channels the brand already owned.
Results
5 vendors consolidated into 1
Revenue up 5.1% in the 12 months after the cuts
Content turnaround cut from 5 days to 3
35–40 emails and up to 20 ad variations produced a month in-house
What this means for your brand
Early stage brands often pay agencies for work a small team could own with the right workflow. Bringing it in-house, and putting the savings toward channels you own, like email, SMS, and subscriptions, makes growth cheaper to keep.